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AUTOMATE CONTENT MANAGEMENT
Festival App design essentially evolved as a digital version of the traditional paper event programme. The event app delivers patrons trusted up to date event info, stage times, schedule planners, FAQ answers, transport info and more.
In the past, the best event apps provided a fully integrated Content Management systems (CMS). You easily upload, manage and review artist and stage schedules etc.
APPMIRAL takes the CMS one stage further. By utilizing a SCROLLING NEWS FEED user interface so familiar to today's social media users, beautifully designed eye-catching notification SWIPEABLE CARDS are deployed. These content-rich notifications contain embeddable hyperlinks, pictures, logos, and calls to actions. In addition, direct API linking to channels like Instagram allows for AUTOMATED CONTENT. Too Easy!
COMMUNICATE DIRECTLY ON DEVICES
Having an app on a device that users always have on them, offers event promoters many benefits with regards to direct and trusted communication with event attendees.
With push notifications to users, there is no need to go to a website, facebook or check email for patrons to receive important messages about event conditions.
Over Xmas 2018, festival operators Rhythm & Vines in New Zealand chose to send push notifications via their Appmiral event app warning to their patrons of some particularly dangerous drugs that were in circulation at the event.
Monitoring the number of times this notification was opened allowed the organizers to see how quickly their message had been disseminated.
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Rythym & Vines | Content Rich News Feed
CREATE NEXT GEN EXPERIENCES
No longer confined to static event maps, APPMIRAL can be designed with DYNAMIC MAPS. This provides customers with the navigable experience that they expect today. In addition, this creates another digital property that can be used to generate revenue from sponsors and partners.
By linking Facebook accounts clever features like FIND MY FRIEND that utilize location capable dynamic mapping can enormously increase customer experience.
Major European Events like Pukkelpop take advantage of all these features. In addition, they have catapulted their app into the future. AUGMENTED REALITY (AR) is now used to create useful digital signage for patrons. Pukkelpop commissions AR artwork that visitors interact with onsite.
AR creates an entirely new revenue stream via a virtual property to deeply embed brands, sponsors and partners into your event.
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Pukkelpop Fest | Dynamic Mapping | AR
SMART TARGETED NOTIFICATIONS
Promoters have long been to take advantage of built-in notifications to send a blanket message to all app users. Our new breed of event apps now builds in much more than this. New software allows the clever use of LOCATION SHARING SERVICES allows a whole host of new features.
Appmiral is pre-integrated with software called COLOCATOR from Crowd Connected. This takes smart messaging to another level. Utilizing geo-fencing, the movement of app users both inside and outside the event site, before, after a during the event is recorded. This produces an unparalleled dataset in granular detail. Operators and their partners can discover & understand how people behave at their event, how they get there, how they leave, where they go.
Using location history timely relevant notifications are sent to targeted granular audience segments. This can be used to devasting effect to greatly enhances the event experience, improve crowd safety and encourage positive behaviors.
AS a happy byproduct, smart location messaging can also be used to supercharge sponsorship revenue. The Colocator system can measure the impact and quantify the success of any messaging campaign. This provides irrefutable proof of return on investment for brands and partners
2. ADD MODULES
Insight, Engage & Analytics Integrations
Live Nation Discuss Event App Usage
CONVERGENCE ON DEVICE
With digital, mobile, e-ticketing, RFID and cashless technologies playing an increasingly important and ever-expanding role in the industry, it is easy to foresee a CONVERGENCE on the device Here the app will become operations central to the digitally enabled event experiences.
Ticketing solutions using both traditional and new blockchain technologies use mobile as an extra layer of authentication to defeat ticket touts and scalpers. A customer stores their smart ticket on their phone, and where better to store it within the app?
RFID & Cashless payments have now significantly penetrated the event market. Event apps can now be customized to act as a digital wallet too. Making the app the one-stop shop for the patron to find out information about the site, artists, stage time, top up their payment account, claim refunds, access promotional items and more. At some events, it will also be possible to pre-order and pay for food and drink via the event app.
DATA DRIVES DIGITAL ENABLEMENT
As the digital expectations of the event customers grow, so the well-designed event app will become the central touchpoint for all patrons, staff & performers.
Location-enabled apps collate huge amounts of data, not only on the app usage but on audience movements across a site. For the customer, crowdsourced location services offer a wealth of enhanced customer experiences that are only just becoming realized. Already it is possible to send highly targeted, timely and relevant information, notifications and offers to customers. In the not too distant future, customers will be able to query the location databases themselves in order find optimum conditions at bars, toilets, and other event facilities.
By combining all the elements of ticketing, payments, location services and more into one application promoters will be able to present customers with a single unified digital experience